We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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2024 tech trends: WGSN experts reveal the top consumer tech trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the consumer tech space this year.
Auto-tainment and AI co-creation will resonate with consumers in 2024, among key trends picked by our experts.

WGSN's experts reveal the beauty trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the beauty industry this year.

Today, we announce a significant milestone for WGSN. After over twenty-five years of pioneering trend forecasting and collaborating with the world's leading brands, we have exciting news to share. We have completed an acquisition agreement with Apax Partners LLP, a global private equity advisory firm, creating a…
Very much near-forecasting, we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.

Discover some of the product predictions expected to be seen on the catwalks by WGSN experts.
How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis? WGSN’s CEO Carla Buzasi explores the evolution of the luxury market with Diana Verde Nieto, author of Reimagining Luxury: Building a Sustainable Future for your Brand.
