Charli XCX’s new album BRAT has taken off among young fans and queer communities, both online and off. We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz.
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From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Attitudes towards caregiving are changing. A new era of parenting is emerging.
The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.
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Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.
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Metamodernism has the potential to redefine our current digital culture. This new way of thinking will profoundly influence young people from Generations Z and Alpha, who are digital natives and have profiles that make them particularly receptive to this narrative. So, what are the challenges and opportunities of…
WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop.
Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote…
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