In this exclusive meeting, discover how the concept of play, highlighted as one of the key themes at the NRF, will influence soft power as an indispensable cultural influence for brands in 2027.

A new global economic cycle, with changes in tariffs and trade, makes the region a crucial commercial hub. In this new cycle, see how the Latin American region will attract attention and consolidate its role in commercial operations.

To prepare your business for the future, join Daniela Penteado, Trends Specialist at WGSN at Licesing Co 2025 in a talk about consumer feelings and emotions 2027