Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
Consumer interest and participation in snowsports is growing. WGSN Social Analytics goes beyond views and virality, giving you the forecast of the trends to focus on.
WGSN Social Analytics brings you the lowdown on the biking trends to focus on and the ones to approach with caution, as forecasted on WGSN Sports & Outdoor.
From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.
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A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
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WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.
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Very much near-forecasting, we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.
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