Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
WGSN Insider
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As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
Discover your key to Gen Z in Asia, Fandom Culture.
Discover the consumer switch from online microtrends to IRL spaces and the opportunities in personal styling
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.