Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.
Against a backdrop of financial uncertainty and rising living costs, consumer priorities for this Lunar New Year are shifting towards emotional values and meaningful celebrations.
WGSN and Coloro collaborated with Arts Thread to select the talent of tomorrow at the Global Creative Graduate Showcase 2024.
Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.
We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.
As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Metamodernism has the potential to redefine our current digital culture. This new way of thinking will profoundly influence young people from Generations Z and Alpha, who are digital natives and have profiles that make them particularly receptive to this narrative. So, what are the challenges and opportunities of…
As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.
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