As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
WGSN Insider
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Metamodernism has the potential to redefine our current digital culture. This new way of thinking will profoundly influence young people from Generations Z and Alpha, who are digital natives and have profiles that make them particularly receptive to this narrative. So, what are the challenges and opportunities of…
As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.
WGSN Insider
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The Meta business model, subscriptions for device ownership and avoiding subscription pitfalls. That and more on today’s episode.
WGSN Insider
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