Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
From Paris to Berlin Fashion Week, the start of the year is always a whirlwind in the trend forecasting industry.
Discover your key to Gen Z in Asia, Fandom Culture.
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Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
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Against a backdrop of financial uncertainty and rising living costs, consumer priorities for this Lunar New Year are shifting towards emotional values and meaningful celebrations.