Blog

Join WGSN and Coloro behind the scenes of the expert selection process for the Colour of the Year and Key Colours.

Discover WGSN and Coloro’s Key Colours for A/W 26/27, which will reflect the need for balance, excitement and stability and explore how these colours will be essential across industries and regions, shaping trends and influencing decision-making around the world.

Learn how this pivotal shade can elevate your brand's offerings and connect with the eco-conscious consumer of tomorrow.

Global sports brand PUMA works with leader in color excellence Coloro to create 17 federation kit colors.

Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.

Why is 2024 set for a warm glow? Special guest Petra Lundgren, colour trend forecaster for global fashion brand H&M, joins WGSN’s head of colour Urangoo Samba to discuss WGSN’s colour of the year, Apricot Crush

Dive into the future with our first top trends revelation for 2024, Apricot Crush, the Colour of the Year that goes beyond aesthetics. This warm, restorative hue will shape product and service development for 2024 and beyond, attracting those who feel the need to nourish both the mind and body.

WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.

Introducing our Colour of the Year for 2025: Future Dusk.