Blog

Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.

We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.

Explore the artsy capital of Catalonia which stands out due to its striking retail, hospitality and culture spots.

The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.

Just in time for Coachella, we round up the latest inspiring retail, food and culture concepts to check out in Los Angeles. Discover our hit list of newness and plan your trip with our city guide.

The streetwear boom continues to thrive, and retailers and brands are launching exciting new store concepts.

Very much near-forecasting, we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.

How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis? WGSN’s CEO Carla Buzasi explores the evolution of the luxury market with Diana Verde Nieto, author of Reimagining Luxury: Building a Sustainable Future for your Brand.

As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.