Together, we
Create outstanding products that your consumers will want and need for years to come.
Expert consumer
trend forecasting
WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.
We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.
Consumer Insight
Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.
Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.
Product Design
Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.
Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.
Trading
Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.
Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.
90%+ forecasting accuracy
with TrendCurve AI
Make smarter investments with accurate AI-powered forecasts
WGSN Trend Confirmation
The
Outdoor
Boom
The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.
To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.
Latest
Blogs
WGSN Insider
Podcasts
Events
El Poblado, Colombia
WGSN Fashion Talk Colombia
January 31, 2025
Join us for an exclusive event for WGSN Clients to discuss the impact of polarization on the fashion industry and how to make decisions with greater confidence.
By invitation only
São Paulo, Brazil
WGSN x Estampar
February 25, 2025
Join WGSN at Estampar, a fair that brings together national studios specialized in creating exclusive prints in a talk about colors, themes and prints for S/S 25/26.
São Paulo, Brazil
WGSN x Fashion & Beauty Congress
March 27, 2025
Join Krizia Gatica, WGSN Mindset Latam Lead Consultant, at the fashion and beauty conference held by E-Commerce Brasil and check out the trends and innovations that will transform the way we live and feel in the next chapter of health and self-care.