Know your future consumer
We help you visualise the future through the eyes of your consumers, with unrivalled insight into the way they’ll think, feel and behave for years to come.
WGSN enables you to effectively drive engagement with your consumers through unmatched insight into their emerging behaviours and lifestyles, and the global shifts that will impact and disrupt your industry.
Available to all WGSN clients, we provide a clear picture of what will be relevant, how to anticipate change and where to go next by connecting the dots between data and culture across technology, marketing, design, retail and business strategy. From emerging consumer trends to long-range forecasts predicting consumer behaviours and mindsets, our accurate reports can be used to advise, inspire, confirm and inform product design, business decisions and strategic planning.
Subscriber features
Insight into what people value now and what they will desire next- Consumer attitudes segmented by generation and region
- Coverage of emerging consumer mindsets including the most extensive youth culture research
- Consumer forecasts predicting behaviours over two years ahead
- Reporting on future lifestyles and industries including travel, technology, automotive, beauty, food, wellness and more
In-depth reporting on what it takes to build an iconic brand- Identification and analysis of influencer trends and ways to engage
- Predictions of social media aesthetics and how these visual languages drive conversions
- Best-in-class case studies of innovative marketing and creative campaigns
- On-the-ground coverage of key takeaways from major industry events and conferences
- Seasonal round-up of top campaign trends
Shopper and retail forecasts dedicated to driving sales and social ROI- Global team of retail strategists identifying long-term shifts and opportunities
- Analysis of key shopper behaviours including e-commerce m-commerce, and social commerce
- Best-in-class case studies from value to luxury retailers
- White papers identifying predictive shopping behaviours
- Comprehensive analysis of online and offline retail strategies
The best of global cities and culture for travel inspiration and planning- Informs and inspires virtual trips for deskbound research and upcoming trips with the most relevant and inspiring retailers, brands and trend-led concepts from across the world
- Curated and actionable city guides and filterable maps of the essential destinations our clients travel the most, and discovery cities bubbling up as the places to go for fresh inspiration
- Key cities and shops to research by product category, with maps and editor’s picks - from womenswear to sustainability
- Seasonal curated round-up of upcoming global exhibitions to inspire clients’ research and development
- Annual global round-ups of destinations by theme, such as Cities to Watch - our pick of bubbling-up destinations
Daily inspiration, fresh ideas and key emerging trends from the WGSN products you subscribe to curated by our global trend experts and filterable across category, season, industry and more
Case study
Meeting the challenge
We helped this cosmetics brand reposition its product line in China
Looking to relaunch its hit product in China, this leading Japanese cosmetics brand set itself the goal of becoming the cosmetic brand of choice for Millennial-Minimal Chinese consumers. With little physical presence in China and a target persona that needed evolving and updating, it looked to WGSN and Yimian to help understand local consumers, emerging narratives, and customer engagement opportunities. Alongside its commercial goals in China, the company also wanted to shift their product line positioning to be more global and relevant.
WGSN supports a wide range of sectors and industries, including:
Fashion
Home & Interiors
Beauty, Health & Wellness
Food & Drink
CPG & FMCG
Consumer Electronics
Transportation
Media & Entertainment
Packaging
Hospitality & Travel
Lifestyle
Agencies & Advertising
Finance
Retail
Manufacturing
Find out what WGSN can do for your industry
WGSN in action
Through our subscription and bespoke consultancy services, we help your business get ahead of consumer and lifestyle trends.