Design best-in-class products

WGSN Sports & Outdoor helps you beat the competition by knowing the key trends impacting sports and outdoor and how to implement them for new product development in equipment and gear.

Our strategic and data-driven forecasts across consumer behaviours, lifestyles and product direction provide you with an advanced view of the global macro shifts set to impact the sports and outdoor industry, so you can ensure you make your products the most desirable for your future consumers.

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Sports & Outdoor in action

WGSN offers trend forecasting subscriptions and bespoke consultancy services to help you design best-in-class products that stand out to your consumers across price points and experiences.

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Subscriber features

Product Focus

Bikes, Fitness, Outdoor, Snow & Water.

Forecasts

Product, Form & Function, CMF & Graphics Forecasts, Future of Sports & Outdoor, Big Ideas, Personas, Buyers’ Briefing, Sustainability.

Trade Show & Industry Coverage

The latest themes, trends, key products and brands direct from the world’s most important sports and outdoor trade shows.

Design Tools and Resources

Images from our global trade shows. Colour libraries available for use and copyright-free. City by City guides with hyper-local curated insights.

Trend Talks and Webinars

Access to exclusive invite-only Trend Talks and webinars across key industry themes and topics.

Sports & Outdoor Feed

Daily inspiration, fresh ideas and key emerging trends from across the world curated by our global trend experts.

Getting you ahead of change

Vanlife

WGSN has been tracking the rise of #Vanlife since 2017, a trend that gained popularity pre-pandemic. While the movement was originally driven by #Vanlife enthusiasts and those seeking offbeat holidays, the pandemic fuelled its exponential growth as road trips were considered to be one of the safest ways to travel.

Explore our trend confirmation to find out how WGSN helped clients get ahead of the #Vanlife trend.

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Who uses WGSN

From startups to Fortune 500 companies, WGSN helps the most valuable global brands* in Fashion, Beauty, Food & Drink, Interiors, Consumer Tech and Sports & Outdoor create outstanding products that consumers will want and need for years to come.

*Interbrand Best Global Brands 2023