The Alphas' successors, the Beta generation, born from 2025 onwards, will grow up in a world shaped by AI, global instability and climate crises. But what does this mean in practice?
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Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
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From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.
NRF Retail’s Big Show, the world’s largest retail event, took place in January 2025, bringing powerful insights into the future of the sector. We delve into the main predictions and innovations that will shape the retail landscape in 2025 and beyond.
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Against a backdrop of financial uncertainty and rising living costs, consumer priorities for this Lunar New Year are shifting towards emotional values and meaningful celebrations.
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In 2019 at WGSN we called out the importance of speculative design in our flagship Future Innovations 2022 report. Speculative design, which uses imagination and storytelling to build fictional scenarios that imagine what the future might look like, will increasingly help governments, brands and people to envision…
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Our Moscow Inspiration City Guide explores the hidden gems and homegrown creative scene of this enigmatic destination, where Moscovites have rediscovered the local.
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As extreme weather conditions from wildfires to flash floods increase around the world, it’s no surprise the threat posed by the climate crisis feels extremely personal for the youth of today. A joint study by the UN’s Development Programme and the University of Oxford published in January 2021 found that 69% of…
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Over the next 10 years, protection will be one of four major aspects of the future of our homes and the way we live. With security high on the agenda, our homes will be taking on a highly protective role and become a sanctuary.
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Color harmonies are essential to design. Creatives don’t tend to focus on one color, but rather a selection that go well together. Whether for apparel, beauty, tech or interiors, assembling color harmonies can be key to conveying the correct message and mood to your consumer.
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Indigo is said to be the oldest textile dye in the world, with a history that is believed to stem back as early as the Neolithic age.
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