Blog

How can brands deliver during the cost-of-living crisis for eco-conscious consumers with limited purchasing power? WGSN has identified 'Nature as CEO' as one of the main trends to help brands tackle this dilemma and prioritise sustainability.

Explore the artsy capital of Catalonia which stands out due to its striking retail, hospitality and culture spots.

Attitudes towards caregiving are changing. A new era of parenting is emerging.

Discover the colours that will resonate across all industries and regions in S/S 26 and beyond, plus our pick of the five Key Colours for the season.

We cover the full journey of the tennis aesthetic: from the trend onset to where it’s going next.

WGSN experts report live from Milan Design Week, the world’s biggest event dedicated to design and innovation. Join our team on the ground as we showcase the most inspiring Colour and Interiors innovations across Milan.

The WGSN Beauty team was on the ground at Cosmoprof Worldwide 2024, checking the trends and products presented by the 3,000+ exhibitors.

The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.

Just in time for Coachella, we round up the latest inspiring retail, food and culture concepts to check out in Los Angeles. Discover our hit list of newness and plan your trip with our city guide.