Blog

We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz for Charli XCX's new album BRAT.

Immerse yourself in Copenhagen’s cultural scene as the city gears up for key global fashion events.

Global sports brand PUMA works with leader in color excellence Coloro to create 17 federation kit colors.

From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.

A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.

Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.

WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.

WGSN's CFO, Patrick Walker, shares his own personal story and experiences around Pride month, and talks about creating positive change and why he’s proud to work at WGSN.

As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.