Blog

We cover the full journey of the tennis aesthetic: from the trend onset to where it’s going next.

WGSN experts report live from Milan Design Week, the world’s biggest event dedicated to design and innovation. Join our team on the ground as we showcase the most inspiring Colour and Interiors innovations across Milan.

The WGSN Beauty team was on the ground at Cosmoprof Worldwide 2024, checking the trends and products presented by the 3,000+ exhibitors.

The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.

Just in time for Coachella, we round up the latest inspiring retail, food and culture concepts to check out in Los Angeles. Discover our hit list of newness and plan your trip with our city guide.

Overproduction remains one of the fashion industry’s biggest problems, but it doesn’t have to be this way. To help brands solve this problem, WGSN has teamed up with OC&C to reveal how more accurate forecasting can be used to tackle overproduction head on. 

Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.

As the Autumn/Winter 2024 catwalk season comes to a close, discover the top three need-to-know trends from Paris Fashion Week that will last beyond the runway highlighted by WGSN experts.

Overproduction is a long-lasting, deep-rooted problem in the apparel industry. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated.