We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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As AI develop progresses faster than we could have ever imagined, Professor Ekaterina Hertog explores how it can assist in our everyday chores.
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Follow WGSN CxC strategist Charlotte Chan to Busan, South Korea’s second-largest city and the destination for a laid-back, coastal alternative to the capital.
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We talk political snacks, meme culture and more emerging trends from the annual festival of film, interactive media, music and conferences.
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As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up.
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