We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
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The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
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As July 2023 is declared the hottest month on record globally, UN Secretary-General António Guterres states that “the era of global boiling has arrived”.
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WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?
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With the right strategies, migration might be the answer to climate displacement. Discover how we can build a more sustainable and equitable future through just transitions and thoughtful city planning.
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How can seemingly inconspicuous microorganisms such as algae, fungi and slime mould become the catalysts for shaping a better tomorrow?
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Step onto the streets of New York City and be inspired by all it has to offer just in time for fashion week.
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The estrangement you are feeling when looking at some of the latest fashion trends and campaigns has been purposefully created. Why? It has come from younger consumers' interest in Surrealism, especially Gen Z, who are embracing digital content that is intentionally ridiculous or bizarre.
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