Blog

Christopher Travers, a leading expert on avatars, explores the virtual human market, brand opportunities within it and the ethics of using digital influencers.
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Frequently deemed the ‘forgotten generation’, Gen X represents a largely untapped market for the drinks industry, but how do brands draw on this whitespace market?
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As the biggest city in Latin America, cultural references are embedded within Sao Paulo's core, reflected in fashion, design, food and lifestyle.
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WGSN explores why we’re seeing a growing importance in fortifying and protecting soil among innovators in many industries
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The nextovers trend, future youth fashion and key trends for S/S crafts. That and more on today’s episode.
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Amy Powney, creative director at Mother of Pearl, shares how she embarked on her sustainable fashion journey and remains on it despite mounting challenges.
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We’re expecting Digital Lavender, WGSN’s Colour of the Year for 2023, to appear in all aspects of our lives. So what would that look like in our interior spaces?
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Investing in menswear, Gen Z habits and lifestyles and the future of camo. That and more on today’s episode.
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With fashion week approaching, be inspired by the City of Lights with our top insider tips and hidden gems.
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