Blog

As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up. 

TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.

Look into the future of advertising with Simon Cook, CEO of Lions, organiser of the Cannes Lions International Festival of Creativity.

Struggling to reach consumers through previously successful methods, beauty brands are turning to entertainment to increase sales and connect with new audiences.

A/W catwalk trends, the effect of inflation on the wellness consumer and cities inspiring creativity. That and more on today’s episode.

Christopher Travers, a leading expert on avatars, explores the virtual human market, brand opportunities within it and the ethics of using digital influencers.

Frequently deemed the ‘forgotten generation’, Gen X represents a largely untapped market for the drinks industry, but how do brands draw on this whitespace market?

As the biggest city in Latin America, cultural references are embedded within Sao Paulo's core, reflected in fashion, design, food and lifestyle.

WGSN explores why we’re seeing a growing importance in fortifying and protecting soil among innovators in many industries