Blog

Zara Hussain, Data Analyst at WGSN, shares how WGSN uses social media data and influencer mapping to predict beauty trends.

In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.

WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.

Sustainability and tech, building consumer loyalty and the rise of the fringe consumer. That and more on today’s episode.

The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.

The city that never sleeps is thriving with exciting new openings, emerging brands and concept stores that cater to tourists and locals alike. 

The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.

Introducing our Colour of the Year for 2024: Apricot Crush. In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.

The impact of digital shopping on interiors, functional versus decorative and the antiques of the future. That and more on today’s episode.