What are the game-changers in sports and outdoor?

WGSN has been tracking the Outdoor Boom since 2015. This major shift in how consumers spend their time has created billions of dollars in demand, and we have been helping our clients maximise its potential. The need for time outside, which was accelerated by the Covid-19 pandemic, has been a growing priority and is expected to continue, with no signs of slowing. Classified as a strong investment case, WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.

What exactly is driving these lifestyle changes, and what does this mean for the Sports & Outdoor industry?

WGSN forecasts have revealed dozens of macro drivers that will radically alter the Sports and Outdoor industry in the coming years. Here are just three:

World building

Amid record-breaking fatigue levels, consumers will engage with the restorative powers of the outdoors, via full-spectrum immersion in new worlds, emotions and experiences. Brands that cannot enhance these experiences will lose consumer love.

Eco-accountability

Reactions to the climate crisis have shifted from urgency to emergency as environmental extremes continue to impact everyday life. Your profitability will be linked to your sustainability, so it is time to find out what this means for your brand.

The age spectrum

Age is no longer tied to ability, lifestyle or behaviour. Outdoor brands that cannot be open-minded and fail to approach age and life milestones with more fluidity and creativity will be left behind.

WGSN introduces Sports & Outdoor, a new platform that helps you to beat the competition with unique, in-depth coverage of the global macro shifts and key trends impacting sports and outdoors, and guidance on how to implement them for new product development in equipment and gear, making your products the most desirable to your future consumers. 

Sign up to explore the world of WGSN Sports & Outdoor now.