Blog

Explore who are the kidult consumers, how they are reversing adulthood trends and how brands can connect with them.

Metamodernism has the potential to redefine our current digital culture. This new way of thinking will profoundly influence young people from Generations Z and Alpha, who are digital natives and have profiles that make them particularly receptive to this narrative. So, what are the challenges and opportunities of…

WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop. Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote…

As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.

WGSN CEO Carla Buzasi and Dor Skuler, CEO and co-founder of Intuition Robotics, discuss the future of aged care and AI’s role in it.

WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.

WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.

WGSN forecasts trends across five consumer groups (Boomers, Gen X, Millennials, Gen Z and Alphas), but we’re now making room for a sixth. Betas are the newest consumer group set to arrive between the mid-2020s and 2040, and despite not yet being born, we can foresee what kind of world they will inherit.