Blog

As consumer awareness around the climate crisis and fashion’s heavy impact on it increases, sustainability is a key word on everyone’s lips. It’s crucial for brands to build this direction into their strategies, right from the start, in order to cater to a more knowledgeable and aware consumer.

What sits across all areas of design? What can make or break a collection? What does every design season kick off with? Your color palette.

What the next-generation consumer wants from your brand and your products.

At Cosmoprof Worldwide Bologna 2019, we presented a new ground-breaking installation in partnership with Cosmopack exploring the future of sustainability, colour and innovative materials.

Throughout history and across different cultures, red has always held a strong political, social, emotional and symbolic meaning. From love and passion to anger and aggression, this scarlet hue seems to wield a powerful, psychological power.

As we journey towards 2021, technology will not just be about what it can do, but what we can do with it.

In our increasingly visual age where we have a surplus of information and a shortage of time, color will be an increasingly important way to cut through the noise.