Blog

BreBrands and retailers are embracing a new masculinity built around self-care, family and a softer, more emotional approach.

WGSN CEO Carla Buzasi’s conversation with Sally Joyce, trend design lead of womenswear at British multinational retailer Marks & Spencer, explores trend forecasting within Marks & Spencer and how it’s used WGSN to stay relevant among new cohorts and the fast pace of trend cycles.

Exploring the finer details of the intimates and lingerie market is our special guest host Francesca Muston, VP of Fashion at WGSN.

From #Cottagecore and #Barbiecore to #Gothcore, WGSN analysts take a data deep-dive into the rise of 'core' aesthetics, the beloved trends that people are talking about right now, where they began and what’s coming up next.

Paris Fashion Week closed this S/S 24 catwalk season, bringing a balance between familiar and new and decorated and striped-back design.

Quality was front and centre at Milan Fashion Week, with brands showcasing their expertise in categories including leather, tailoring and knitwear. See a few of the trends confirmed by WGSN's experts.

Following New York, LFW also showcases a range of design directions that feed off its exciting creativity. WGSN subscribers can access our experts’ coverage in real-time on the WGSN Fashion Feed, but today we bring you a few S/S 24 trend confirmations.

Our team was on the ground in New York City to cover one of the world's most-watched Fashion Weeks. WGSN subscribers can access our experts’ coverage in real-time on the WGSN Fashion Feed, but today we bring you a few S/S 24 trend confirmations seen at New York Fashion Week:

The estrangement you are feeling when looking at some of the latest fashion trends and campaigns has been purposefully created. Why? It has come from younger consumers' interest in Surrealism, especially Gen Z, who are embracing digital content that is intentionally ridiculous or bizarre.