Blog

WGSN ushers in the new year with the annual forecast on the trends shaping consumer behaviour in different industries.

Breaking away from tired stereotypes, brands and retailers are embracing a new masculinity built around self-care, family and a softer, more emotionally engaged approach.

Dive into the future with our first top trends revelation for 2024, Apricot Crush, the Colour of the Year that goes beyond aesthetics. This warm, restorative hue will shape product and service development for 2024 and beyond, attracting those who feel the need to nourish both the mind and body.

From #Cottagecore and #Barbiecore to #Gothcore, WGSN analysts take a data deep-dive into the rise of 'core' aesthetics, the beloved trends that people are talking about right now, where they began and what’s coming up next.

WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.

The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?

The rise of healing in business, AI in activewear and looking ahead for the wholesale market. That and more on today’s episode.

Ensuring CMF diversity, using personas to define strategy and addressing demand for sustainable tech. That and more on today’s episode.

Styling for the winter holidays, the halal-friendly city’s inspiring design and sober-curious nightlife. That and more on today’s episode.