Coloro’s vibrant colors added to PUMA’s 17 Federation Kits
PUMA has unveiled 17 federation kits that will be worn by athletes, created in collaboration with its long-standing color provider, Coloro. The kits will be worn by track and field athletes representing the Bahamas, Barbados, Botswana, Brazil, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad & Tobago and Ukraine.
Since its inception, Coloro, sister company of leading consumer trend forecaster WGSN, has fast become the leading color provider for the sports and outdoor market, first taking on projects with PUMA in 2018.
Coloro and PUMA continue their partnership, collaborating on the color palettes of this year’s anticipated athletic kits. PUMA worked with Coloro to embed a formal color process with the assurance that the colors withstand all conditions and maintain their vibrancy.
Sansan Chen, Managing Director at Coloro, commented:
“This collaboration of Coloro’s vibrant, spirited colors and PUMA’s world-class designs ensure the athletes put their best foot forward while showcasing their pride in representing their country. At Coloro, we’re proud to partner with PUMA, and to have our colors displayed on the world stage.”
PUMA’s head of Product for Track & Field, Jose Van der Veen, echoed this sentiment:
“Season after season we love working with Coloro, as it’s guaranteed the colors will match our innovation-driven designs. The importance of color cannot be underestimated, particularly for something as impactful as this year’s athletics competitions. With all eyes on them, we want our athletes to feel proud to represent their home countries.”
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About Coloro
Coloro is the new way to work with color. Pairing unlimited color, with complete control, its logical color system gives designers the freedom to create and execute color with total confidence. Coloro provides unlimited actionable color opportunities – all logically organized and easily searchable by hue, lightness and chroma. Move from indigo to teal in a breeze, knowing every color represented could define the next sellout product. The Coloro Universal Color System works everywhere, on everything, with everyone, making sure you start every project with the world’s most accurate color system, trusted by leading brands and innovators. Discover more at coloro.com.
About the Coloro code
Coloro decodes color as the human eye sees it – by hue, lightness and chroma. Each of Coloro’s 3,500 colors is specified by a unique seven-digit code, representing the point where hue, lightness and chroma intersect, allowing you to organize and analyze color like never before. The Coloro logic provides creatives with a new way to objectively view color and create responsible palettes with longevity.
About WGSN
WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer. WGSN has been successfully forecasting trends for 25 years and is relied upon by the most valuable brands to provide the strategic foresight needed to future-proof products.
WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and advisory. Visit wgsn.com.
About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach, Germany.