Blog

Youth culture in 2023, social commerce in Southeast Asia and the future of psychedelics. That and more on today’s episode.
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Styling for the winter holidays, the halal-friendly city’s inspiring design and sober-curious nightlife. That and more on today’s episode.
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Maintaining market share, denim for the working wardrobe and environmentally conscious Web3. That and more on today’s episode.
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In an ever-changing world, how can your brand gain market share and lasting loyalty? WGSN's latest consumer forecast, Future Consumer 2025, offers focus and solutions to plan for in the next two years.
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TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.
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Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.
In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.
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WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.
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WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.
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