Blog

How important is branding to an establishment? And how, alongside supporting sustainability and championing local businesses, does it culminate in one country house hotel?

WGSN's City by City team puts together a curated list of the must-know exhibitions coming up globally, including sensory experiences, digital worlds and natural cycles.

Purple is having a moment. Find out why this trending colour is appealing to consumers in our increasingly digital future and the post-lockdown world.

The evolution of the no make-up look, the potential of beauty in the metaverse and gender inclusivity in skincare. That and more on today’s episode.

The next big beauty influence, how the rising cost of living will impact consumer purchasing habits and the future of colour cosmetics and make-up. That and more on today's episode.

WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.

As sustainability becomes a global imperative, explore the cities that are setting the pace for change across the sustainable retail, design and infrastructure spheres.

Sustainability innovators and activists raised awareness of marine pollution and the threats facing our seas on World Ocean Day in June, while the United Nations held its Ocean Conference 2022 in Portugal to scale up science-backed and innovative solutions.

In this Q&A with WGSN VP of Operations & Strategy, Jocelyn Corner, she explains the five data sets that WGSN uses for trend forecasting.