Blog

TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.

The denim industry has long been discussing the ways to convert its dyeing process into a more sustainable approach, but with consumers increasingly looking to shop consciously, brands are continuing their pursuit for sustainable and innovative options in their production.

Kingpins, the influential denim supply chain event, happened in Amsterdam this October and we cover 5 denim trends S/S24 presented at the event.

Barbiecore is seen mainly as a youth-driven trend, but the aesthetic impacts the wider market in different ways. So what is Barbiecore? WGSN breaks it down.

After pastel pinks dominated e-commerce assortments during the pandemic, digital-friendly brights have taken over the catwalks and social media. Pastels are in decline as the market shifts into bright, medium and dark pink. Using our AI-driven TrendCurve+ methodology, we spotlight pink apparel in the US women’s market…

After two years on hiatus, the first weekend of Coachella returned on April 15-17.

WGSN has been tracking digital assets for years now, but we’re recently seeing a significant rise in engagement across markets, regions, categories and consumer cohorts.

Every year we reveal our highly anticipated Top Trends for the coming 12 months and beyond. In 2021, as we lived with the continuing effects of the pandemic, we experienced the accelerated rise of genuinfluencers and gamified retail, which we forecast at the tail end of 2020. So what’s coming next?

The fashion industry is shifting its focus from doing less harm to doing more good, whether it be through regeneratively farmed fibres or equitable partnerships with artisan communities. Durable and long-lasting designs, closed-loop and biodegradable packaging, and cross-industry collaborations are also lighting the…