Blog

Y2K and '90s trends for kids, retaining brand loyalty and nihilism in the consumer landscape
Consumer InsightRetail
Trend Q&A: Key consumer mindsets, from nostalgia to nihilism
Y2K and ‘90s trends, retaining brand loyalty and nihilism in the consumer landscape. That and more on today’s episode.
WGSN Insider WGSN Insider •
Sustainable food and drink in APAC, retail for Gen Alpha and how to leverage OOH advertising
Consumer InsightFood & DrinkMarketingSustainability
Trend Q&A: Leveraging 3D out-of-home advertising and more
The future of food and drink sustainability, retail for Gen Alpha and out-of-home advertising. That and more on today’s episode.
WGSN Insider WGSN Insider •
Man with tattoo on back of neck
Consumer Insight
How tattoos and veganism can inspire brand growth
Helen Edwards, adjunct associate professor of marketing at London Business School, shares how to detect early-stage trends from the fringes and track them to the masses.
WGSN Insider WGSN Insider •
2023 youth culture, SEA social commerce, the psychedelics market
Consumer InsightRetail
Trend Q&A: The psychedelic renaissance in 2023 and more
Youth culture in 2023, social commerce in Southeast Asia and the future of psychedelics. That and more on today’s episode.
WGSN Insider WGSN Insider •
Winter Holiday styling, halal-friendly cities and sober-curious nightlife
Consumer InsightProduct Design
Trend Q&A: Explore the alternative nightlife scene and more
Styling for the winter holidays, the halal-friendly city’s inspiring design and sober-curious nightlife. That and more on today’s episode.
WGSN Insider WGSN Insider •
Winning market share, denim workwear and Web3 tech
TechConsumer InsightMarketingProduct Design
Trend Q&A: Brand strategies to win market share and more
Maintaining market share, denim for the working wardrobe and environmentally conscious Web3. That and more on today’s episode.
WGSN Insider WGSN Insider •
WGSN Future Consumer 2025
Consumer InsightWGSN
Meet the people you need to talk to in 2025
In an ever-changing world, how can your brand gain market share and lasting loyalty? WGSN's latest consumer forecast, Future Consumer 2025, offers focus and solutions to plan for in the next two years.
WGSN Insider WGSN Insider •
Woman sitting on floor taking picture with cell phone
FashionConsumer InsightSports & OutdoorRetail
Trend Q&A: The rise of micro culture and more
TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.
WGSN Insider WGSN Insider •
Six young adults looking down against sky background
Consumer Insight
3 strategies for going viral among Gen Z
Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.