Radnik Exports
Indian manufacturer Radnik Exports has come a long way since its founding in 1973. What started as a small-scale operation has transformed into a global leader in apparel and home decor, renowned for its innovative designs and exceptional craftsmanship.
The challenge
Initially specialising in womenswear and soft woven fabrics, Radnik aimed to expand into menswear, children’s clothing, and home decor. This diversification required a deeper understanding of industry trends, consumer behaviour, and market dynamics to identify new opportunities and adapt its product offerings.
The collaboration
To tackle these challenges, Radnik partnered with WGSN, which provided comprehensive, actionable insights into emerging trends, including colour palettes, fabric choices and print designs. This information enabled Radnik’s design team to create products that will resonate with future market demands.
WGSN’s analytics on consumer behaviour were particularly instrumental. WGSN’s consumer forecast reports, including Asia Shopper Priorities and APAC Gen Z Priorities, helped Radnik understand consumer preferences, allowing for more tailored designs. Additionally, WGSN’s Catwalk Analytics offered insights into global runway trends, enabling the design team to identify and incorporate emerging styling techniques into the company’s next collections.
This collaboration enhanced Radnik’s design capabilities and ensured its competitiveness in the fast-evolving fashion landscape. By leveraging WGSN's expertise, Radnik successfully navigated its expansion into new categories while maintaining its commitment to quality and innovation.
On the second day of fashion week, WGSN releases the catwalks, providing us with incredibly fast and firsthand information. I would say WGSN has been the most important part of our work; it’s where our work really begins.Mukta Aggarwal, Senior Designer, Radnik Exports
The result
Armed with the strategic insights from WGSN, Radnik successfully diversified its product range and achieved 5x growth, enabling it to expand into the US, UK and Europe. The company’s ability to stay ahead of trends and create innovative designs solidified its position as a leader in the apparel and home decor industries.
Brands have done their studies, and that’s where WGSN comes in to help us identify what new insights we can bring to the table.Neeti Chanana, Product Development Manager, Radnik Exports
