RHINOSHIELD
Since 2012, RHINOSHIELD has revolutionised the device protection industry in Taiwan. Founded with the mission to “Protect Your World”, the brand is established as a pioneer in material technology for device accessories. Its innovative approach to mono-materials ensures 100% recyclable products, positioning RHINOSHIELD as a leader in protection and environmental responsibility.
The challenge
RHINOSHIELD faced a critical mission: maintaining its commitment to sustainability and high protection standards while creating products that captivate young consumers. This required a deep understanding of evolving consumer preferences and emerging design trends that resonate with a new generation of tech-savvy, environmentally conscious users.
The collaboration with WGSN
To address these challenges, RHINOSHIELD partnered with WGSN, leveraging its expertise in trend forecasting and consumer insights:
- WGSN’s sustainability forecasts helped RHINOSHIELD explore innovative materials and global sustainability initiatives beyond Taiwan
- Consumer insights provided a crucial understanding of young consumer preferences
- Implementation of WGSN’s colour insights into a new product design
The collaboration culminated in the launch of Taiwan’s first 100% recycled mobile phone case, the CircularNext Sustainable Phone Case. It features WGSN’s 2023 key colour, Digital Lavender and is crafted entirely from recycled phone cases and production leftovers.
WGSN platform gives us access to our target consumer’s world - from their lifestyle choices to their latest passions. This deep understanding helps us create service, content and products that truly connect with our customers.Milu Yao, Manager, Brand & Design Project Dept., Brand & Sustainability Center, RHINOSHIELD
The results
RHINOSHIELD’s commitment to mono-material design has resonated with consumers, helping the brand build a global community of more than 20 million users. Customer feedback is overwhelmingly positive across social media channels.
Most significantly, RHINOSHIELD has successfully balanced sustainability and contemporary aesthetics, proving that eco-conscious design can coexist with modern consumer preferences.
WGSN helps us think from different angles. By exploring their trend reports in detail, we gain insights into why certain trends emerge and how they might impact our products and customers.Milu Yao, Manager, Brand & Design Project Dept., Brand & Sustainability Center, RHINOSHIELD
Looking ahead
RHINOSHIELD launched the second generation of the CircularNext Series in 2025, taking full control of manufacturing in its own facility. The focus remains on its core values: sustainability and superior protection without compromise.
