How India’s corporate giant uses WGSN to design products that speak to consumers

Titan

Founded in 1984, Titan is a leading Indian lifestyle brand with a vast network of 2,000 retail stores and 16 established brands. With its heritage in watches and jewellery, Titan has expanded into eyewear, bags, accessories, saris, ready-to-wear apparel and fragrances.

The Challenge

With this expansion, Titan faced the challenge of keeping up with global trends in design, materials, and consumer preferences. Recognising the importance of incorporating global insights into its product development, Titan turned to WGSN.

“We believe in creating not a product but creating a value proposition that aligns with our customers and their emotions. That is why we use trend insight resources including WGSN to develop products that are both stylish and relevant.”

- Hema Malani, Trend Research Manager, Titan Company Limited

The Collaboration

Partnering with WGSN proved a valuable asset for Titan’s design and product teams. Through WGSN’s consumer insight and product strategy mainly in the fashion and interiors sectors, Titan accessed a comprehensive database of trends, colour palettes, materials and consumer insights. In particular, by utilising WGSN’s flagship Future Consumer forecast, Titan identified global design narratives and macro trends, forming the basis for innovations suited for Indian consumers and global markets.

While WGSN provided the foundation, Titan blended these insights with its team’s expertise to foster innovation and ensure its products remained relevant and appealing. This strategic approach allowed Titan to stay ahead of the curve and anticipate emerging trends.

Through this collaboration with WGSN, Titan successfully explored different cohorts of customers and maintained its leadership position by creating products that resonate with consumers globally.

At Titan, with all our lifestyle brands, we are committed to bringing design-differentiated products aligned with global and local trends. WGSN insight has been instrumental in helping us understand each customer category better.
Revathi Kant, Chief Design Officer, Titan Company Limited