- Third largest sportswear manufacturer in the world
- Distributes product in 120+ countries
- Ranked 2nd in BoF’s Sustainability Index*
- Coloro customer since 2018
* Sportswear category
Get Colour Right
“We are a joyful, colourful brand and having market leadership in colour is very important to us, Coloro is who we choose to support us in delivering this ambition”
Melissa Tvirbutas, Puma
35%
Designers can access 35% more colours with Coloro’s standard library
Before
Puma needed a broader colour range that supported their joyful, colourful brand ethos. The team’s colour options were limited and they found themselves repeating colours due to having no access to new colours with their previous supplier.
With Coloro
Designers can access 35% more colours with Coloro’s standard library of 3,500+ (vs. 2,600 from the previous supplier). The Puma team appreciate Coloro’s intuitive system, allowing them to find the exact colour they need. Puma also have the flexibility to develop custom colours with Coloro for newness.
Colour Leadership
“Our development in colour leadership meant the Olympic Committee allowed us to update team colours – to be brighter and more impactful
– for the first time in 10 years.”
Melissa Tvirbutas, Puma
10 years
The first time in 10 years Puma where able to update their colours.
Before
Without relevant creative or data-driven trend guidance from the previous colour provider, Puma found it challenging to get backing for unproven trend colours.
With Coloro
Coloro + WGSN’s seasonal Key Colours helped sell in trend colours. Having those colours as well as the Coloro tools at planning workshops helped to spark excitement and creative interest from Puma’s teams and build acceptance for trend colours. Developing colour leadership has strengthened Puma’s brand identity in the industry.
Work With Ease
“Anything I can think of, they are
able to offer...the Coloro team are constantly following up, to ask
what can be done to help”
Melissa Tvirbutas, Puma
Before
Puma were frustrated by picking colours only to learn they couldn’t get swatches (or availability dates) from their previous supplier. This negatively impacted their supply chain and overall colour direction – slowing decision making and having to cut colours because they couldn’t be achieved in time.
With Coloro
Puma can confidently select colours knowing that Coloro standards are always in stock. Tailored trend presentations and custom colour cards have also been added to their seasonal workflow after finding them to be very helpful.
