Blog

As we usher in 2022, much of the world is in a festive mood having celebrated Christmas, Pancha Ganapati and New Year’s Day, or awaiting the arrival of the Lunar New Year.

As we enter what is traditionally the busiest time for retail in many world regions, our Create Tomorrow podcast shines a light on bricks and mortar stores, examining what brands and retailers are doing across the globe to lure consumers back to shopping IRL.

Let’s talk about sex. It’s always been a hot topic, but what’s exciting is that the conversation is expanding.

The wider concept of gender identity has altered in the public consciousness over the past decade, with a more positive understanding that gender is fluid and not binary. Similarly, masculinity is being reshaped; rather than a hackneyed set of stereotypes, it’s now viewed as a spectrum.

The metaverse is currently a hot topic. In July 2021, Mark Zuckerberg declared the future of Facebook to be the metaverse, but this as a concept is not new – author Neal Stephenson first coined the term in his 1992 sci-fi novel Snow Crash.

Consumer perception of products and experiences has been reinvented over the past 12 months due to the global pandemic, redefining global consumption and priorities. Our eagerly awaited annual Future Consumer 2023 white paper is part of a series of business strategy reports underlining what you need to action right…

This time last year, we forecast a rise in above-the-keyboard dressing. Who knew then that this trend would accelerate so dramatically in 2020 due to stay-at-home restrictions, meeting online more frequently than in real life and adapting to living our lives through a screen. As we bid 2020 a not-very-fond farewell,…