No more TikTok Fomo.
From #MobWife to #BroccoliFreckles, trying to keep up with and navigate all the trends on TikTok can be overwhelming. How can anyone keep up?
We’re launching TikTok Analytics.
This is a brand new, proprietary methodology from WGSN that combines data analytics, expert insight and our signature STEPIC model to ‘slow down’ the TikTok hype cycle for brands and provide a comprehensive and visual representation of a trend’s strength and lifespan.
We can tell you where the TikTok trends are going next, and whether you should invest in them.
Here’s the thing: trends don’t start on TikTok
What you’re seeing on TikTok is the consumer and product trends predicted in our forecasts play out. With this new WGSN tool, our clients have crucial information to plan confidently, staying ahead of whatever the algorithm throws at them.
Carla Buzasi, WGSN CEO:
"With our truly unique, ground-breaking TikTok Analytics forecasts, no brand needs to waste time nor investment on here-today-gone-tomorrow product fads, and instead can get ahead of the market with the trends that will really change the bottom line."
Identify a fad vs. a trend
Clare Varga, WGSN Beauty Director:
"The #MobWife aesthetic we highlighted is a great example of how we predicted a trend before it reached TikTok. The mob wife look is trending but is part of a broader trend towards anti-perfectionist and anti clean girl narratives characterised by glamorous statement make-up. We called this ‘Hangover Beauty' in our Top Trends for 2024 forecast.
"Even seemingly superficial trends like #BroccoliFreckles have underlying drivers. In 2022, WGSN predicted that faux freckles would be trending as a result of changing body-positive beauty narratives and consumers' increasing focus on sun protection due to climate change. Brands that followed WGSN's forecasts would have been ready to respond to this TikTok trend and suggest their products as a more practical broccoli alternative."