Lives of Tomorrow: Does Social Media Rule the Music Industry?

Kelly Betts, editor of BBC Introducing, joins this episode to explore the future of music, diving into the industry evolution, artist breakthroughs, music preferences across generations and more. We also embark on a quest to find the perfect pop song and the role of tech in this digital era, from TikTok’s ability to amplify viral sounds to AI’s impact on music creation and creativity.

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