Together, we
Create outstanding products that your consumers will want and need for years to come.
Expert consumer
trend forecasting
WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.
We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.
Consumer Insight
Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they’ll think, feel and behave for years to come.
Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.
Product Design
Get inspiring design direction to create the products, experiences and services consumers will want to buy in the future; from how they should look and taste to feel and function.
Through expert, data driven trend forecasting and design direction, we help you gain market share by knowing the right trends and translating them into beautifully designed products and packaging that set you apart and are sustainably sensitive.
Trading
Accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics.
Through data-backed subscription and consultancy services, we get you ahead of the trends and tell you precisely where to place your bets. We also arm you with effective retail and communication strategies to maximise brand engagement and sales.
90%+ forecasting accuracy
with TrendCurve AI
Make smarter investments with accurate AI-powered forecasts
WGSN Trend Confirmation
The
Outdoor
Boom
The outdoor boom is one of the biggest and most versatile trends of recent years, and WGSN called it in 2015.
To find out what’s next for the outdoor boom in your industry, and how WGSN can help get you ahead, explore our trend confirmation.
Latest
Blogs
Podcasts
Events
London, UK
WGSN x Luxury Communications Council
November 28, 2024
WGSN CEO Carla Buzasi joins members of the Luxury Communications Council at the Rosewood Hotel in London for an exclusive presentation of Future Consumer 2026. Attendees will discover the essential case studies and key takeaways for how consumers will live, eat and shop in two years’ time.
Invite only
Munich, Germany
WGSN x ISPO Munich
December 3-5 , 2024
One the biggest sports tradeshows in Europe: join WGSN’s experts at ISPO in Munich this winter, where sports meets business. Our team will be on the ground covering the show and presenting on the stage, meet us there.
Singapore
WGSN X FUTR Asia
December 5, 2024
Consumers are adopting and discarding trends at a rapid rate, fuelled by the rise of social media. Join Joe McDonnell, Director of Insight at WGSN, at FUTR Asia to discover how to cut through the noise and tap into the right trends for your brand.