What you need to know from Cosmoprof Worldwide 2024

Cosmoprof Worldwide 2024, one of the most influential beauty events in the world, returned to Bologna, Italy for its 55th edition. It welcomed over 248,000 people from more than 150 countries. The WGSN Beauty team was on the ground to analyse the trends and products presented by the 3,000+ exhibitors at the event, and we’re bringing you the lowdown in this blog.

During our visit to Cosmoprof, we uncovered the key trends and innovations that are set to disrupt the Beauty industry. We explored the latest in haircare and skincare, as well as the innovations in colour cosmetics that showcased five key trends forecasted by our experts.

Spanning new innovations in all beauty categories, brands, suppliers, distributors and manufacturers showcased their products at the show within formulations, packaging, accessories and turnkey services. From Glimmer-inducing packaging and energising colour stories to gender-inclusive makeup, our predicted trends in colour cosmetics are taking the industry by storm.

In this video, the WGSN Beauty team calls out three innovations that exemplify the key trends they forecasted.

For a more in-depth discussion on trends emerging from Cosmoprof, listen to our latest podcast episode. Join special guest host Clare Varga, Director of Beauty at WGSN, as she discusses highlights with her team's experts – WGSN Beauty Head Sienna Piccioni and Beauty Strategist Pia Fisher. Explore everything from AI-inspired beauty products and cutting-edge scalp analysis technology to the newest key ingredients and the growing trend of personalised beauty.

We understand how important it is for you to stay ahead of the latest trends in colour. That’s why we worked with Coloro to create an on-demand S/S 26 Key Colors Webinar (watch here) that will help you unlock the future colour trends and stay one step ahead of your competitors.