Trend Q&A: The latest in fashion tech products and more

The latest in fashion tech, research versus consultancy and the childrenswear market. That and more on today’s episode.

Want to know what’s next? Watch the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to London, São Paulo and Newcastle. Hear from our forecasters and consultants from Consumer Tech and WGSN Mindset.

Watch the full episode below or read on for highlights of this episode:

Q: What are the latest product trends to know in fashion tech?
“NFT enthusiasm has crossed over into fashion tech. Following the initial NFT boom, people are looking for ways to display their digital assets in real life. Luxury brands are partnering with tech manufacturers to produce cases for physical crypto wallets and high-end watches engraved with QR codes that link to exclusive NFTs.”
– Matt Zara, Consumer Tech Trend Forecaster, WGSN
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Q: What’s the difference between working with a research company and a consultancy?
“Client challenges could be solved either by a research company or a consultancy like WGSN Mindset, which is more supportive throughout the whole project. In the beginning, proposals and tools are customised for each business, client and context. During the project, we offer a mix of qualitative and quantitative expertise added to the unique WGSN methodology. In the final delivery, we bring actionable directions with our marketing products and business expertise, positioning us as a true partner for all clients.”
– Vitor Coelho, Consultant, WGSN Mindset

Q: What are the hot topics and key shifts the childrenswear market needs to consider for 2023?
“As Gen Z become parents, we need to understand how new perspectives on parenting will impact the future of kidswear. These new parents are addressing mental health, banishing the binary and spotlighting problem solvers within underrepresented groups as examples to their kids on pushing for progress. So clients need to ask themselves: will our offer align to the values of the next generation?”
– Lori Gooding, Head of Fashion, WGSN Mindset
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