Trend Q&A: The wedding boom and more

The 2022 wedding boom, the rise in A-beauty and progressing hybrid working. That and more on today’s episode.

Want to know what’s next? Listen to the show where our experts from around the globe unpack your biggest challenges. This week, WGSN’s President and CEO Carla Buzasi takes us to New York, South Africa and London. Hear from the friendly faces of our Interiors and Research Hub teams.

Watch the full episode below or read on for highlights of this episode:

Q: What challenges are arising amid the 2022 wedding boom and how can brands address them?
“2.5m weddings will take place in 2022, a boom not seen since 1984. Covid-19 restrictions continue to lift in various regions, but a recession and supply chain disruptions will create interferences.

“Practise budget mindfulness, acknowledging that inflation and increased demand for venues are increasing the cost of weddings. Help consumers DIY stationery, favours and signage with small kits that create a personal and professional finish.”
– Cassandra Gagnon, Analyst, WGSN Interiors
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Q: What are the three need-to-know things about A-beauty?
“A-beauty is all about championing local ingredients that reflect the vast biodiversity of various regions. These nutritious ingredients are backed by science and centuries worth of traditions.

“When using indigenous ingredients such as moringa, baobab or marula, work with local farmers and communities to learn about their ancestral recipes and techniques. They should be involved in the business with an advisory role or receive fair compensation as these are age-old ingredients and their methodologies are being scaled to a mass-market level.”
– Raeesa Brey, Researcher, WGSN
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Q: Since hybrid work is here to stay and companies are planning their return to a physical environment, what spaces would best ensure a successful return to the office?
“Employees are looking for a dynamic environment that can truly respond to how, when and where work is done. This means an adaptable and flexible space that balances focused and collaborative work with furniture and furnishings. The office must also respond to different work styles and can grow and evolve alongside a company.”
– Gemma Riberti, Head of Interiors, WGSN
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