London Fashion Week S/S 24 trends

Following New York, LFW also showcases a range of design directions that feed off its exciting creativity. WGSN subscribers can access our experts’ coverage in real-time on the WGSN Fashion Feed, but today we bring you a few S/S 24 trend confirmations.

#PrettyExtravaganza

As romantic and typically feminine trends expand, London adds a quirky, over-the-top quality to the #ModernRomantic story via a number of design details and fabrics that result in a #PrettyExtravaganza aesthetic. Lace, sheers, tulles, 3D floral appliqués and ruffles are all present and usually paired together.

#ElegantSimplicity

The London catwalks continue to back understated, highly sophisticated designs, with a modern twist on sleek and slim silhouettes in luxurious fabrics. Streamlined dresses, tunic sets and modern soft separates elevated by discrete fabric manipulation compose this overarching story.

#PopPunk

Typical inspiration from London, a multitude of punk and grunge designs drive the prints and graphics category. Prints include bold stripes and rebellious checks, while statement graphics gain traction on the catwalks via doodles, monsters and ironic cute characters.

For more S/S 24 trend confirmations, request a demo and access all WGSN forecasts that cover its rollout into the creation of new products.