WGSN Insider
Introducing our Colour of the Year for 2025: Future Dusk.
Future Dusk is a dark, moody and intriguing hue, sitting between blue and purple. It has a sense of mystery and escapism, and feeds into themes of transition – whether it be moving from dark to light, or dusk to dawn – making it perfect for a period of immense change. It offers a fresh take on dependable dark blue, and manages to feel simultaneously familiar and futuristic.
This otherworldly hue is versatile and gender-inclusive, and will be an important colour for classic styles and investment pieces.
As consumers continue to feel anxious in an era of polycrisis, colours that bring a sense of reassurance will be key in 2025, and we expect to see captivating tinted darks gain momentum.
Our Colour of the Year is a collaboration between Coloro - The Color Code and WGSN, uniting the trend forecasting expertise of WGSN with Coloro‘s innovations in the future of colour.