Blog

In an ever-changing world, how can your brand gain market share and lasting loyalty? WGSN's latest consumer forecast, Future Consumer 2025, offers focus and solutions to plan for in the next two years.

Soneva’s Sonu Shivdasani OBE shares how he fulfils his role as “Guardian of the Culture” via his sustainable resorts brand that answers the demands of conscious travellers.

Jen Keane, CEO and founder of Modern Synthesis, discusses the future of biomaterials and what brands can do to become more involved in this sector. 

As AI develop progresses faster than we could have ever imagined, Professor Ekaterina Hertog explores how it can assist in our everyday chores.

We talk political snacks, meme culture and more emerging trends from the annual festival of film, interactive media, music and conferences.

Look into the future of advertising with Simon Cook, CEO of Lions, organiser of the Cannes Lions International Festival of Creativity.

Christopher Travers, a leading expert on avatars, explores the virtual human market, brand opportunities within it and the ethics of using digital influencers.

Amy Powney, creative director at Mother of Pearl, shares how she embarked on her sustainable fashion journey and remains on it despite mounting challenges.

Trends may come and go, but often they exist in a cyclical fashion. Explore trends of the past, current and future with Mike Lee, co-founder and co-CEO of Alpha Food Labs.