Blog

In our white paper, Create Better, we outlined some business strategies to develop systems and products that respond to the climate crisis. Now, we’re introducing a must-know approach for designers keen to create a positive impact – regenerative design.

In the last of our Create Better white paper insights, we look at interiors and how retailers and brands are extending the life of products.

Sustainability is no longer an abstract concept. We are at an inflection point in the climate crisis and the stakes couldn’t be higher for brands.

Investment in regenerative agriculture has received a further boost after a study by the Soil Health Institute found that the practices had a positive effect on profitability, yields and other farming outcomes as well as the environment.

As consumers adopt a ‘buy less, use it for longer’ mindset, opportunities are rising for platforms and products that enable greater care of products and promote reuse.

Brands are crafting extreme transparency through holistic and accurate labelling systems, able to trace the environmental and socio-ecological impact of products and services, and communicate it to consumers.

In 2019 at WGSN we called out the importance of speculative design in our flagship Future Innovations 2022 report. Speculative design, which uses imagination and storytelling to build fictional scenarios that imagine what the future might look like, will increasingly help governments, brands and people to envision…

At WGSN, we've been tracking the unstoppable rise of mycelium. Called out in our 10 Key Trends for 2021 & Beyond – Mycelium and the mushroom effect – and forecasted in our A/W 22/23 Mushroom Matters trend, mycelium, the vegetative root networks of mushrooms, is growing into a potential new…