Join WGSN CEO, Carla Buzasi, at Shoptalk in Barcelona, Europe’s home for retail innovation. Head over to Track 1, Understanding The Changing Consumer Landscape at 15:25-16:05 CEST to discover the Shopper Forecast for 2026. From Spaving to Wellness Overwhelm, we’ll provide you with the trends shaping the retail landscape for the year to come.

Capture the hearts (and wallets) of tomorrow's consumers and prepare to win as Carla Buzasi, CEO of WGSN, unveils the critical STEPIC Personas and Emotions shaping consumer behaviour in 2027. 

The year is 2026 and it will be known as the year of redirection. With 49% of the world's population going to the polls in 2024, it is expected that next year will see new political and economic scenarios that will directly impact consumers and their consumption relationships. Join WGSN and discover the main movements that will impact the market and how they will emerge in new behaviors and interpersonal dynamics.