Press Releases

WGSN launches Fashion Buying: a dedicated intelligence and forecast-led solution for buyers
WGSN, the leading consumer trend forecaster, announces the launch of WGSN Fashion Buying, a dedicated data-driven platform that will support buyers and help them understand product direction, the key…
Coloro’s vibrant colors added to PUMA’s 17 Federation Kits
Global sports brand PUMA works with leader in color excellence Coloro to create 17 federation kit colors.
The Sports & Outdoors industry now has a personalised data-driven trend-forecasting solution
WGSN, the leading global authority on consumer and design trends, will be launching its new personalised product for the Sports & Outdoor industry, available to clients from July 2024. Debuting…
How and when to back a viral trend: WGSN launches TikTok Analytics
Genuine trend or just trending this week? A fad to test or a product to invest in? Navigating all the trends on TikTok can be overwhelming. In today’s fast-paced digital world, where there is an…
WGSN announces completion of acquisition agreement with Apax Funds
WGSN is pleased to announce the definitive agreement between Apax Partners LLP ("Apax"), a global private equity advisory firm, and Ascential plc (LSE: ASCL) for the acquisition of WGSN. WGSN,…
WGSN reveals the Top Trends for 2024 and Beyond
Step into the future with WGSN’s latest report, Top Trends for 2024 & Beyond. While the world catches up, we’ve been living and breathing 2024 for a while. Each year we unveil the 13 game-…
Cost-of-living crisis: Retailers need to go the extra mile to engage shoppers ahead of Christmas as discounting loses appeal, WGSN Barometer data reveals
As brands and retailers prepare for the busiest time of the retail calendar, they'll need to go the extra mile to engage shoppers amid the cost-of-living crisis, as new research from WGSN Barometer…
WGSN, the world's leading trend forecaster, celebrates its 25th anniversary
As WGSN celebrates its 25th anniversary, they reflect on the company's remarkable journey.
WGSN and Coloro announce the Key Colours for A/W 25/26
WGSN and Coloro present their Key Colors for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology. 
WGSN and Coloro announce Color of the Year 2025: Future Dusk
WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of color, today announced Future Dusk as the Color of the Year for 2025. The sister company…
WGSN releases flagship forecast: Future Consumer 2025
In an ever-changing world, how can businesses gain market share and lasting loyalty? WGSN's latest consumer forecast offers focus and solutions from now until 2025.
Economic Optimism is Driving Asia’s Consumers Back in Stores
Meet the Thrifty Indulgers, Sensory Adventurers and Present Hedonists as profiled in WGSN’s Asia Shopper Forecast 2023