Capture the hearts (and wallets) of tomorrow's consumers and prepare to win as Carla Buzasi, CEO of WGSN, unveils the critical STEPIC Personas and Emotions shaping consumer behaviour in 2027. 

The year is 2026 and it will be known as the year of redirection. With 49% of the world's population going to the polls in 2024, it is expected that next year will see new political and economic scenarios that will directly impact consumers and their consumption relationships. Join WGSN and discover the main movements that will impact the market and how they will emerge in new behaviors and interpersonal dynamics.

Join WGSN Consulting Director Helen Sac to discover the consumer insights that will shape 2025 and beyond, and explore retail strategies to meaningfully connect with consumers.