Helen enables creative teams to translate future concepts into material realities. With a background in fibre, yarn, knitwear and textiles, she brings over 25 years’ industry expertise in materials forecasting and product development to WGSN, working and consulting with mills, manufacturers and fashion brands from Europe to Asia.

As leader of WGSN’s consultancy business in Asia Pacific, Helen works hand in hand with our most valued clients to develop bespoke solutions that enable insight-driven creativity and strategic growth.

Jen heads up a global team of food and drink strategists, analysts and trend forecasters. Always starting with customer insight, she delivers data-led trend content that enables clients to make confident decisions.

A multicultural creative strategist, Jess is passionate about broadening the world’s understanding of Asia. Coming from a hybrid background in psychology and design, she uncovers the desires of consumers and translates them into brand and product strategies for companies in developed and emerging markets in the region.

A trends consultant and creative strategist, Jien works at the intersection of brands, consumers and culture, seeking to bridge the creative and commercial parts of any industry.

Coming from a digital and creative background, Joe has worked developing award-winning advertising campaigns in sport, fashion and entertainment for some of the biggest brands on the planet including Rolex, Nestle, HSBC, Porsche, Unilever and Land Rover.