Zara brings a broad knowledge of categories and behaviours within FMCG to WGSN, with a background in big data and retail analytics.

As part of the WGSN Data team, Zara is involved in using data to uncover trends within consumer behaviour and product performance, focusing on the Food & Drink sector. Excited about the data-driven future, Zara is always building her knowledge in robust methodologies of discovering what’s to come and how it can help our clients.

Zara is an avid cook and can often be found in her kitchen trying out new recipes and bakes.