Coming from a digital and creative background, Joe has worked developing award-winning advertising campaigns in sport, fashion and entertainment for some of the biggest brands on the planet including Rolex, Nestle, HSBC, Porsche, Unilever and Land Rover.

Joe is a respected thought leader, with international publications and events seeking his input. He previously worked for two of the globe’s largest communications networks, Omnicom and WPP’s Mindshare, where he helped brands execute award-winning advertising campaigns in sport, fashion and entertainment.

If you were wondering, yes, Joe wrote this about himself in the third person.