A trends consultant and creative strategist, Jien works at the intersection of brands, consumers and culture, seeking to bridge the creative and commercial parts of any industry.

Leveraging her background in branding and design, Jien approaches data and insight with an aim to clarify and inspire, transforming future trends into opportunities for new storytelling and product design. She has helped shape the future of iconic brands across the food and drink, beauty and personal care industries, such as Unilever, LVMH and Shiseido.

Outside of work, Jien finds beauty in the less quantifiable worlds of yoga and philosophy.